{"id":4792,"date":"2022-02-09T16:23:14","date_gmt":"2022-02-09T16:23:14","guid":{"rendered":"https:\/\/www.alfcreative.it\/?page_id=4792"},"modified":"2022-02-09T17:34:05","modified_gmt":"2022-02-09T17:34:05","slug":"services","status":"publish","type":"page","link":"https:\/\/www.alfcreative.it\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n\n\n
\n\n \t\n \n

I am one
but I split myself in<\/span> \n
\n <\/div>\n <\/h1>\n \n
\n \n <\/div>\n\n \n\n
\n \n <\/div>\n \n \n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

I have an eye<\/span> for communication.
\nSo why not take a look
\nat my ten talents?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n\n\n
\n\n
\n \n
\n 1<\/span>\n

Strategy
NEW!<\/div><\/h4>\n
    comparison, analysis and consultancy|definition of communication goals|tools choice<\/ul>\n
    \n \t
    <\/div>\n
    <\/div>\t\n <\/div>\n <\/div>
    \n Every communication project has to be analysed, studied and evaluated in terms of marketing and business strategy before the strategic plan is developed. The role of the strategic communication plan<\/span> is therefore a key element to integrate a project into the broader corporate strategy by defining its goals and tools.\n <\/div>\n \n \n<\/div>\n
    \n \n
    \n 2<\/span>\n

    Branding
    NEW!<\/div><\/h4>\n
      positioning analysis |naming study |logo design | visual identity creation<\/ul>\n
      \n \t
      <\/div>\n
      <\/div>\t\n <\/div>\n <\/div>
      \n The brand tells your story<\/span>, your values, your mission and the positioning you want to achieve in the market. The brand becomes the vehicle of colours, words and visual signs that, once combined, will interpret projects and companies by creating memories and brand recognition in the audience.\n <\/div>\n \n \n<\/div>\n
      \n \n
      \n 3<\/span>\n

      Corporate Identity
      NEW!<\/div><\/h4>\n
        business cards, letterhead |commercial documents, email signature |product catalogue |traditional and digital presentations |brochures, flyers, postcards, posters |trade fair\/event set-ups |merchandising<\/ul>\n
        \n \t
        <\/div>\n
        <\/div>\t\n <\/div>\n <\/div>
        \n Corporate identity - embodied in a brand - is also disseminated through daily communication tools<\/span>: any corporate action, whether institutional, commercial or public relations, is more effective if it is coordinated with the brand identity. A coordinated corporate identity positions companies and projects at the top and proves effective in strategic terms.\n <\/div>\n \n \n<\/div>\n
        \n \n
        \n 4<\/span>\n

        Advertising
        NEW!<\/div><\/h4>\n
          creative concept |offline and online advertising |digital campaigns<\/ul>\n
          \n \t
          <\/div>\n
          <\/div>\t\n <\/div>\n <\/div>
          \n In order to get \u201cstraight to the point\u201d you need to be aware of what you want to communicate and to whom<\/span>. Advertising starts with a creative concept that is developed through a defined storytelling. The creation of an advertising campaign, whether it be a launch or institutional, product or service campaign, helps to creatively \"condense\" many concepts into a key message, expressed in space and time.\n <\/div>\n \n \n<\/div>\n
          \n \n
          \n 5<\/span>\n

          Copywriting
          NEW!<\/div><\/h4>\n
            institutional texts |slogans and claims for advertising campaigns |commercial texts |storyboard |SEO-oriented texts for websites |content for digital editorial plans |(social, blogs, newsletters)<\/ul>\n
            \n \t
            <\/div>\n
            <\/div>\t\n <\/div>\n <\/div>
            \n To identify the appropriate tone of voice, narrative style, readability of a text is the task of copywriting: words have weight<\/span>. Getting to the point in a clear and unequivocal way is essential for corporate and project narratives.\n <\/div>\n \n \n<\/div>\n
            \n \n
            \n 6<\/span>\n

            Web Design
            NEW!<\/div><\/h4>\n
              websites |landing page |online shop |web app<\/ul>\n
              \n \t
              <\/div>\n
              <\/div>\t\n <\/div>\n <\/div>
              \n The web is closely tied to reality<\/span> and is constantly changing shape. To keep up with it, you need to be informed, dogged and visionary. It is easy to use, but complex to create. The website is a \u201cwindow on the world\u201d, not only a place for images but also for communication and sharing contents with the public; designing a website is not just a question of aesthetics, but also a technical one.\n <\/div>\n \n \n<\/div>\n
              \n \n
              \n 7<\/span>\n

              Digital Marketing
              NEW!<\/div><\/h4>\n
                digital strategy |social media |online campaigns |SEO and positioning |blogs and newsletters |analytics<\/ul>\n
                \n \t
                <\/div>\n
                <\/div>\t\n <\/div>\n <\/div>
                \n Digital communication is not an exact science, although there are many rules to follow; a winning strategy requires constant and accurate data monitoring<\/span>, from which interesting evidence for targeted communication can be obtained.A good digital marketing project requires patience, well thought-out content, images and photographs, clear goals, an understanding of tools and potentials, budget and data analysis. And, of course, plenty of creativity.\n <\/div>\n \n \n<\/div>\n
                \n \n
                \n 8<\/span>\n

                Packaging*
                NEW!<\/div><\/h4>\n
                  creative concept design |technical development and design |production support |traditional and digital prototyping |print-ready artwork |quality control in production<\/ul>\n
                  \n \t
                  <\/div>\n
                  <\/div>\t\n <\/div>\n <\/div>
                  \n The creation of high-performance packaging means to follow a meticulous step-by-step process<\/span>: creative concept and tailor-made graphic proposals, technical design study, analysis of materials and supports, feasibility study and optimization of production, finishes and details. *Alf's experience in packaging is extensive; it's a subject that we love, that we know very well and have been able to deepen and explore over time.\n <\/div>\n \n \n<\/div>\n
                  \n \n
                  \n 9<\/span>\n

                  Shooting
                  NEW!<\/div><\/h4>\n
                    creative direction, concept and storyboard |location scouting |video shooting (product shot, action, outdoor, spot, docufilm) |photo shoots (still life, food&wine, commercial) |post-production and photo and video colour grading |editing and sound design<\/ul>\n
                    \n \t
                    <\/div>\n
                    <\/div>\t\n <\/div>\n <\/div>
                    \n The role of photography and videomaking is crucial<\/span> in any communication project: to capture reality or to make people dream, to communicate messages through emotions. Be it product, institutional or creative shots, photography adds the right value. Be it a narrative video, a commercial or a digital campaign, video has the power to capture visual, auditory and emotional attention.\n <\/div>\n \n \n<\/div>\n
                    \n \n
                    \n 10<\/span>\n

                    3D & Virtual Design
                    NEW!<\/div><\/h4>\n
                      photorealistic renderings |video animations |interactive 3D |product configurators |augmented and virtual reality<\/ul>\n
                      \n \t
                      <\/div>\n
                      <\/div>\t\n <\/div>\n <\/div>
                      \n This is ALF's new division: 3D, virtual and augmented reality are the latest challenge<\/span>. What we do here is the 3D packaging realization, starting from the physical product, from sketches or technical drawings. As a result, the 3D pack can be quickly shared and viewed on the web, allowing the product to be viewed as if it were physical, avoiding costly prototyping steps. By going beyond that, augmented and virtual reality are explored, allowing us to catapult ourselves into a truly futuristic dimension.\n <\/div>\n \n \n<\/div>\n\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                      I am one but I split myself in  I have an eye for communication. So why not take a look at my ten talents? 1 Strategy NEW! comparison, analysis and consultancy|definition of communication goals|tools choice Every communication project has to be analysed, studied and evaluated in terms of marketing and business strategy before the strategic […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"yoast_head":"\nServices - ALF<\/title>\n<meta name=\"description\" content=\"I am ALF. Creative identity with multiple personalities. What I do? I see yellow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alfcreative.it\/en\/services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services - ALF\" \/>\n<meta property=\"og:description\" content=\"I am ALF. Creative identity with multiple personalities. What I do? I see yellow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alfcreative.it\/en\/services\/\" \/>\n<meta property=\"og:site_name\" content=\"ALF\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-09T17:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alfcreative.it\/wp-content\/uploads\/2021\/11\/Baffo-ALF.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alfcreative.it\/en\/services\/\",\"url\":\"https:\/\/www.alfcreative.it\/en\/services\/\",\"name\":\"Services - ALF\",\"isPartOf\":{\"@id\":\"https:\/\/www.alfcreative.it\/en\/#website\"},\"datePublished\":\"2022-02-09T16:23:14+00:00\",\"dateModified\":\"2022-02-09T17:34:05+00:00\",\"description\":\"I am ALF. Creative identity with multiple personalities. What I do? I see yellow.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alfcreative.it\/en\/services\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alfcreative.it\/en\/#website\",\"url\":\"https:\/\/www.alfcreative.it\/en\/\",\"name\":\"ALF\",\"description\":\"Creative Agency\",\"publisher\":{\"@id\":\"https:\/\/www.alfcreative.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alfcreative.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alfcreative.it\/en\/#organization\",\"name\":\"ALF\",\"url\":\"https:\/\/www.alfcreative.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alfcreative.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.alfcreative.it\/wp-content\/uploads\/2021\/11\/logo-color.png\",\"contentUrl\":\"https:\/\/www.alfcreative.it\/wp-content\/uploads\/2021\/11\/logo-color.png\",\"width\":2000,\"height\":1060,\"caption\":\"ALF\"},\"image\":{\"@id\":\"https:\/\/www.alfcreative.it\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Services - ALF","description":"I am ALF. Creative identity with multiple personalities. What I do? I see yellow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alfcreative.it\/en\/services\/","og_locale":"en_US","og_type":"article","og_title":"Services - ALF","og_description":"I am ALF. Creative identity with multiple personalities. What I do? I see yellow.","og_url":"https:\/\/www.alfcreative.it\/en\/services\/","og_site_name":"ALF","article_modified_time":"2022-02-09T17:34:05+00:00","og_image":[{"url":"https:\/\/www.alfcreative.it\/wp-content\/uploads\/2021\/11\/Baffo-ALF.svg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alfcreative.it\/en\/services\/","url":"https:\/\/www.alfcreative.it\/en\/services\/","name":"Services - ALF","isPartOf":{"@id":"https:\/\/www.alfcreative.it\/en\/#website"},"datePublished":"2022-02-09T16:23:14+00:00","dateModified":"2022-02-09T17:34:05+00:00","description":"I am ALF. Creative identity with multiple personalities. What I do? I see yellow.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alfcreative.it\/en\/services\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.alfcreative.it\/en\/#website","url":"https:\/\/www.alfcreative.it\/en\/","name":"ALF","description":"Creative Agency","publisher":{"@id":"https:\/\/www.alfcreative.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alfcreative.it\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alfcreative.it\/en\/#organization","name":"ALF","url":"https:\/\/www.alfcreative.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alfcreative.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.alfcreative.it\/wp-content\/uploads\/2021\/11\/logo-color.png","contentUrl":"https:\/\/www.alfcreative.it\/wp-content\/uploads\/2021\/11\/logo-color.png","width":2000,"height":1060,"caption":"ALF"},"image":{"@id":"https:\/\/www.alfcreative.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/pages\/4792"}],"collection":[{"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/comments?post=4792"}],"version-history":[{"count":0,"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/pages\/4792\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alfcreative.it\/en\/wp-json\/wp\/v2\/media?parent=4792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}