Privacy & Cookie policy

Privacy Policy

Pursuant to and for the purposes of Legislative Decree no. 196/2003, as amended by Legislative Decree no. 101/2018, as well as pursuant to Articles 13 and 14 of EU Regulation 679/2016, laying down provisions on the protection of individuals with regard to the processing of personal data, we inform you that this privacy policy applies to the personal data that you provide to Alf S.r.l. or that come to the same from the collection through cookies and other web tracking technologies.

Data controller

The data controller of your personal data is Alf S.r.l. (C.F. – P.IVA: 03915050045), in the person of its pro tempore legal representative Mrs Cuniberto Francesca, with registered office in Via Luigi Einaudi 7, 12051 Alba, tel. 0173 592970, email:

Place of data processing

Data processing is performed at the aforementioned registered office of the data controller and is carried out only by technical personnel in charge of processing. If necessary, personal data related to the site services may be processed by the staff of the company that provides maintenance of the technological part of the site and in this case they will be appointed as data processors.

Purpose of data processing

The personal data provided by the customer (e-mail address, access credentials for web services, telephone number, company name and registered office, job title or job title, credit card or bank account details) necessary for the performance of the services requested will be used exclusively for the purpose of their processing.
Data will also be processed for the sole purpose of collecting anonymous statistical information on the use of the site in order to check its correct operation and will be deleted immediately after processing.
Alf S.r.l. may use your personal data for other purposes only after receiving your explicit consent, these purposes include sending promotional and commercial information, or making your data available to our business partners in order to provide useful information or promotional material that may interest you.

Processing methods

Personal data are processed both on paper and by automated means, thus ensuring their security and confidentiality; in any case, specific security measures are observed to prevent data loss, unlawful or incorrect use and unauthorised access.

Transfer of personal data abroad

Personal data may be transferred to countries within the European Union or to countries outside the European Union.

Persons or categories of persons to whom data may be disclosed

Personal data may be disclosed to those in charge of the processing (collaborators, suppliers, secretarial staff, consultants, etc.) or to data processors who may be appointed.
We may disclose your data to public and private entities that can access the data according to the provisions of the law, regulations or Community legislation, within the limits provided for by the aforementioned regulations, to parties that need to access data for purposes ancillary to the existing contractual relationship, within the limits strictly necessary to perform the aforementioned ancillary tasks. We shall not disclose your data, by which we mean the disclosure of such data to unspecified persons in any way, including making them available or consulting them, unless there is specific, free and informed consent given by you for each type of processing.

Personal data retention period

Personal data will only be used for the period of time necessary to fulfil the purposes set out above, or until your formal objection or express revocation of consent is received, and in any case for the storage period required by applicable national or international law or made necessary to protect your rights in court. In any case, personal data will not be stored for more than 10 years.
This document contains information about the technologies that enable this Website to achieve the purposes described below. These technologies allow the Data Controller to collect and store information (e.g. through the use of Cookies) or to use resources (e.g. by running a script) on the User’s device when they interact with this Website

Navigation data and their storage

This Site operates using computer systems and software procedures that acquire certain data that are implicitly transmitted when using Internet communication protocols.
Information is not collected in order to be associated with identified interested parties, but due to its nature it could, also by means of processing with data held by third parties, make it possible to identify users/visitors (e.g. IP address, domain names of computers used by users who connect, timestamps of the start and end of the browsing session, possible identification of the account and of the activities carried out on the Site, etc).
Such data are used only for statistical purposes and to check the proper functioning of the Site. These data will be stored for a maximum of six months, without prejudice to further storage for any investigation of computer crimes against the Site or to respond to specific regulatory obligations.
No data deriving from the web service shall be disseminated.


Cookies are small text files that visitors send to the user’s terminal. They are used to store information about visitors’ preferences, to check that the Site is working properly by customizing the content of the pages according to the type of browser used, or to simplify navigation by automating procedures (e.g. login, Site language), as well as to analyze how visitors use the Site.
Depending on their duration, a distinction is made between session cookies (i.e. those that are temporary and automatically deleted from the terminal at the end of the browsing session when closing the browser) and persistent cookies (i.e. those that remain stored on the terminal until they expire or are deleted by the user).
This Site uses the following categories of cookies:

  • technical cookies: used for the sole purpose of ensuring the correct navigation and visualization of the Site. In addition, they make it possible to distinguish between the various users connected in order to provide the service requested to the right user (Login) and for reasons of Site security. Some of these cookies are deleted when you close your browser (session cookies), while others last longer (such as the cookie required to store your consent to use the cookie, which lasts up to 1 year). No consent is required for these cookies, as without them some of the operations mentioned above could not be carried out or would be more complex and/or less secure;
  • analysis cookies, used directly by the Site operator to collect information in aggregate form about the number of users and how they visit the relevant Site, to monitor the most visited areas of the Site and to improve the functioning of the Site itself.
    They can be assimilated to technical cookies when the service is anonymised;
  • profiling and marketing cookies, used exclusively by third parties other than the Site controller to collect information on users’ browsing behaviour, interests and consumption habits, also in order to provide customized advertising.

By clicking on the specific button when the visitor logs in and accesses the Site for the first time, or navigates the Site, he or she expressly consents to the use of cookies and similar technologies, and in particular to the recording of such cookies on his or her terminal equipment for the purposes set out above, or to access via cookies to information on his or her terminal equipment.

How to disable cookies

Users can authorize, limit or block cookies through their browser settings. As cookies are tied to the browser used, they can be disabled either directly from the browser, thus refusing/revoking consent to the use of cookies, or via the specific banner placed on the Site.
Please take note that, once cookies are disabled, some functions of the Site may not work properly or may not work at all; in particular, services provided by third parties may not be accessible, and therefore may not be visible: video or other video-sharing services, Google maps and social network buttons.

Instructions on how to disable cookies can be found on the following web pages:

Mozilla FirefoxMicrosoft Internet ExplorerMicrosoft EdgeGoogle ChromeOperaApple Safari

Third-party cookies

The Site also acts as an intermediary for third-party cookies (such as social media buttons), which are used to provide additional services and functionality to visitors and to simplify the use of the Site, as well as deliver customized advertising. As they are managed by third parties, this Site has no control over their cookies and cannot access or monitor the information they collect.
For these cookies you can access the information and consent forms of the third parties, to which you should refer.
Please note that user tracking does not generally lead to user identification, unless users have already subscribed to the service and are also already logged in, in which case it is understood that users have already given their consent directly to the third party once they subscribed to the same service (e.g. Facebook).

The Site uses cookies from the following third parties:

  • Google Sendinblue
    used to perform e-mail marketing operations by sending multiple e-mails or to newsletter subscribers, track traffic generated on the Site by e-mail campaigns.
  • Google Analytics: used to analyze users’ use of the Site, compile reports on Site activity and user behaviour, check how often users visit the Site, how the Site is tracked and which pages are visited most frequently. Such information is combined with information collected from other sites in order to create a comparative picture of the Site’s use in relation to other sites in the same category.
    Data collected: browser identification, date and time of interaction with the Site, page of origin, IP address.
    Place of data processing: European Union as the anonymization of the service is active.
    The data collected do not allow users to be personally identified and are not cross-referenced with other information related to the same person. Data shall be processed in aggregate form and be anonymized (truncated to the last octet). According to a special agreement (DPA), Google Inc. (data controller) is not permitted to cross-reference these data with data from other services.
    Further information on Google Analytics cookies can be found at the page Google Analytics Cookie Usage on Websites.
    Users can selectively disable (opt out) the collection of data by Google Analytics by installing the specific browser add-on provided by Google (opt out).
  • Youtube: Google’s video sharing platform. Cookies are set when the embedded pages are accessed, and when the video is started, and will not allow the user to be identified unless they are already logged into their Google profile.
    Data collected: number of users of the service and their behaviour, IP address, information linking visits to the Site to the Google account for logged-in users, video viewing preferences.
    Place of data processing: USA.
Plugin Social Network

The Site also features plug-ins and/or buttons to allow easy sharing of content on your favourite social media. When you visit a page on our Website that contains a plugin, your browser connects directly to the servers of the social network from which the plugin is loaded, and that server can track your visit to our Website and, where appropriate, associate it with your social network account, particularly if you are logged in at the time of your visit or if you have recently browsed one of the websites containing social plugins.
Should you not want the social network to record data relating to your visit to our Website, you will have to log out of your social network account and probably delete the cookies that the social network has installed in your browser.

On this Site, plug-ins are installed with advanced privacy protection functions for Users, and these plug-ins will not send cookies or access cookies on the User’s browser when the page is opened, but only after the plugin is clicked.
The collection and use of information by such third parties is governed by their own privacy policies, to which you should refer.

Processing methods

Data will be processed using computer and telematic tools and/or manually (e.g. on paper) for the time strictly necessary to achieve the purposes for which the data were collected and in any case, in accordance with the relevant regulations in force.
Apart from what is specified for navigation data, users/visitors are free to provide their personal data. Failure to provide them may only result in the impossibility of obtaining what has been requested.
Since the use of third-party tracking tools on this Website cannot be fully controlled by the data Controller, any specific reference to third-party tracking tools is indicative only. For complete information, Users are kindly invited to refer to the privacy policy of the specific third-party services listed in this document.
Due to the objective complexity of identifying tracking technologies, Users are invited to contact the Data Controller if they wish to receive further information on the use of these technologies on this Website.

Data controller

The data controller is Alf Srl with registered office in Via Luigi Einaudi 7, 12051 Alba, tel. 0173 592970,- P.IVA 03915050045 and can be contacted by sending an e-mail to the following address:


The privacy policy has been updated on 2nd December 2021.


Pursuant to Article 13 of Regulation (EU) 2016/679 on the protection of individuals, we hereby inform you that the personal data provided and acquired will be processed in compliance with the provisions of the aforementioned Regulation with particular reference to the rights and obligations arising therefrom.

In particular:

Data Controller

The Data Controller is Alf Srl with registered office in via Luigi Einaudi n. 7 – 12051 Alba (CN) – P.IVA 03915050045 and can be contacted by sending an e-mail to the following address:

Purpose of Data processing

These data (such as, for example, the sender’s address, as well as any other personal data voluntarily entered in the registration form, including the type and sectors of interest) will be used to send the newsletter information as requested by the interested party, including segmentation by type and sector of interest chosen, so that the users concerned can receive information and/or invitations in a way that is targeted and relevant to them.

However, users may change their preferences at any time if they so wish by sending an email to

Personal data may be processed, subject to consent, by automated means (such as e-mail and SMS) as well as traditional means (such as telephone contact by operator), also for marketing and advertising purposes by the Controller. The interested party has the right to object at any time to the processing of their data for this purpose, whose provision is optional, by sending an email to Any refusal to process data does not affect the continuity of the relationship or the adequacy of the processing itself.

Interested parties

Users of internet services who are interested in subscribing to the newsletter.

Provision of personal data

The provision of personal data is optional; however, it should be noted that refusal to reply will make it impossible for the controller to process newsletter requests.

Legal basis for processing

The legal basis for processing is the consent to the processing of the aforementioned data, consent which is necessary. Consent is deemed to have been given by ticking the appropriate boxes at the bottom of the on-line form.

Processing methods

Data will be processed by means of computerised procedures or, in any case, telematic tools and paper supports by internal or external persons specifically appointed and authorized for this purpose and committed to strict confidentiality. Data will be processed and stored using instruments that guarantee security, integrity and confidentiality through the adoption of appropriate security measures as set out in the legislation.

Data retention period

Data will be kept until the interested party requests to opt out and stop receiving the newsletter by clicking on the unsubscribe link at the bottom of each communication; i. e. by means of the methods regularly made available for this purpose, except for processing for marketing and advertising purposes by the Controller, which will continue for up to 24 months from the last contact with the Controller, without prejudice to the possible establishment of contractual relations and in any case until the interested party objects to it.

Communication and dissemination, recipients

The data collected will not be disseminated, sold or exchanged with third parties without the express consent of the interested party, except for possible communications to authorised third parties – committed to confidentiality or in the case appointed as data controllers pursuant to Article 28 of Regulation (EU) 2016/679 (such as companies operating in the IT and IT assistance sector and hosting companies, web-marketing and telemarketing companies) where necessary for the purposes set out in this policy. The complete and up-to-date list of data processors can be obtained, on request, according to the procedures indicated in this policy. The data may be disclosed to the competent authorities, in accordance with the terms of the law.

Rights of the interested party

The interested party may exercise his/her rights as expressed in Articles 15-22 of Regulation (EU) 2016/679, by contacting Alf Creative Srl. at the following addresses: at the head office in Alba, Via Luigi Einaudi n. 7; by email; by certified email:
In particular, pursuant to the applicable legislation, the interested party has the right to:

a) obtain:

  • information regarding the origin of personal data, the purposes and methods of processing, the legal basis for processing, the logic applied in case of processing by electronic means and in case of automated decision making and in this case the importance and expected consequences of such processing;
  • information regarding the identifcation data of the controller and the data processors;
  • information on the parties or categories of people to whom the data may be communicated or who may become aware of said data in their role as designated representative in the territory of the state, as managers or appointees;
  • information on the retention period of personal data or, should this not be possible, the criteria used to determine such period; access, updating, rectification or integration of data concerning the interested party;
  • erasure without undue delay or restriction of processing; data portability, i.e. the transmission of data in a commonly used and machine-readable format and the right to transfer them to another data controller (where technically feasible); confirmation that the operations referred above have been brought to the attention, also with regard to their content, to parties to whom the data have been communicated or disseminated, except where this proves impossible or involves the use of means that are clearly disproportionate to the right protected;

b) withdraw the consent given at any time without affecting the lawfulness of the processing based on the consent given before the withdrawal;
c) to lodge a complaint with the Data Protection Authority pursuant to Article 77 of EU Regulation No. 2016/679 at the Garante (Garante per la protezione dei personali – Responsabile della Protezione dei dati personali, Piazza Venezia, 11, IT-00187, Rome, e-mail: in the event of a breach of the current legislation on the protection of personal data;
d) to object, in whole or in part, at any time, to the processing of personal data concerning the interested party for the purposes of commercial information or sending advertising or direct sales material or for carrying out market research or commercial communication.

Changes and updates

This information notice may be subject to changes and additions, also as a consequence of the updating of applicable legislation on the protection of individuals with regard to personal data processing and the free movement of such data. Changes to the text of the latest information notice can be viewed at the following website: